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Monday, September 30, 2024

Enhancing Website Visibility: Utilizing Google Search Console and Google Indexing API

In the digital age, improving a website's visibility is crucial. An effective indexing strategy not only enhances a site's ranking in search engines but also ensures that users can quickly find relevant content. This article will explore how to leverage Google Search Console (GSC) and Google Indexing API to optimize page indexing, thereby increasing website traffic and enhancing user experience, while providing detailed operational steps and considerations.

What is Google Search Console?

Google Search Console is a powerful tool that helps webmasters monitor and maintain their site's performance in Google search results. Through GSC, users can obtain valuable data regarding page crawl status, indexing conditions, and search traffic. Its "URL Inspection" tool allows users to request Google to crawl specific URLs immediately, which is especially important when new pages are published or quick updates are needed.

In the process of helping HaxiTAG's partners in the process of real-time online content marketing and conversion, we find that everyone needs some support in the basic information and knowledge experience of some search engine inclusion and content exposure. We will successively divide these experiences and practical operations to help you.

Advantages of Google Indexing API

For websites with frequently updated content, the Google Indexing API provides an efficient indexing solution. This is particularly suitable for news sites and blogs, as developers can issue indexing requests to Google immediately upon publishing new content. This real-time feedback mechanism ensures that new content can be quickly discovered by users, enhancing the website's timeliness and relevance.

Strategies for Improving Content Visibility

  1. Submit Sitemap:

    • Steps:
      1. Create and update your XML Sitemap (for instance, using an online generator or CMS plugin).
      2. Log into Google Search Console and select your website.
      3. In the left menu, find the "Sitemaps" option.
      4. Enter your Sitemap URL and click "Submit."
    • Considerations: Ensure that the links in your Sitemap are valid and update it regularly to reflect the latest content.
  2. Utilize URL Inspection Tool:

    • Steps:
      1. Log into Google Search Console and select your website.
      2. In the left menu, select "URL Inspection."
      3. Enter the URL you want to crawl and press "Enter."
      4. If the page is not indexed, select "Request Indexing."
    • Considerations: Avoid requesting indexing for the same URL frequently, as this may be seen as spammy behavior.
  3. Optimize Internal Linking Structure:

    • Steps:
      1. Review existing internal links to ensure that important pages are accessible from the homepage or other high-authority pages.
      2. Use breadcrumb navigation and related content recommendations to increase internal linking.
    • Considerations: Keep links natural and avoid keyword stuffing.
  4. Social Sharing and Backlink Building:

    • Steps:
      1. Publish your content on social media and encourage users to share.
      2. Establish connections with industry-relevant websites to secure backlinks.
    • Considerations: Ensure that backlinks come from authoritative sites to enhance credibility.
  5. Maintain High-Quality Content:

    • Steps:
      1. Regularly publish original content that addresses user needs and trending topics.
      2. Monitor which content is popular using data analytics tools and optimize your content strategy accordingly.
    • Considerations: Avoid duplicate content and outdated information to keep the content fresh.
  6. Monitor and Analyze:

    • Steps:
      1. Regularly log into Google Search Console to check the "Performance" report.
      2. Analyze keyword performance, click-through rates, and indexing coverage.
      3. Make necessary adjustments based on the analysis results, such as optimizing page titles and descriptions.
    • Considerations: Use multiple analytics tools (like Google Analytics) for a comprehensive evaluation.

Conclusion

By effectively utilizing Google Search Console and Google Indexing API, webmasters can significantly enhance the speed and visibility of page indexing. Implementing the above strategies, combined with a continuous update of high-quality content, not only attracts more traffic but also improves user experience. In a competitive digital landscape, this approach will bring long-term success and impact to the website. Regularly reviewing and optimizing your strategies is essential to adapt to the ever-changing search engine algorithms and user needs. 

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Sunday, September 29, 2024

The Value of LLM and Generative Applications in Online Marketing and Customer Communication

In the early stages of digital brand communication, businesses relied on direct methods such as SMS and phone calls to reach customers. These methods were favored for their low cost and high efficiency. However, as digital channels expanded, consumers began to receive an overwhelming amount of information daily, leading to information overload, trust crises, and declining communication efficiency. Customers now receive information through multiple channels, making it difficult for them to discern which channels and brands are trustworthy. Furthermore, the inconsistency of information across different channels has increased the difficulty for marketing, sales, and customer support teams in capturing and utilizing customer information effectively.

The Potential of Artificial Intelligence: From Challenges to Innovation
The current AI revolution presents businesses with unprecedented opportunities to improve customer experience. By leveraging AI technologies, companies can ensure simplicity, intelligence, and credibility in communication, effectively addressing the challenges posed by digital communication.

Understanding Customers: AI enables companies to integrate and analyze first-party data, create unified customer profiles, and update customer preferences and needs in real-time. This strategy helps businesses precisely identify customers' interaction histories and preferences, thereby enhancing the relevance and effectiveness of communication.

Optimizing Communication Quality: AI technology can provide highly personalized communication experiences for each customer based on real-time data and historical behavior, rather than merely increasing the volume of information sent. This personalized communication, synchronized across multiple channels, significantly boosts customer satisfaction and loyalty.

Maintaining Trust: Companies must ensure that the information they send is what consumers have opted to receive and must implement measures to prevent spam and fraud. By adopting emerging communication standards such as RCS and AI-driven security verification tools, businesses can enhance the credibility of their communications, thereby strengthening customer trust.

Implementation Strategies and Challenges
When implementing AI-driven strategies to enhance customer experience, businesses should focus on the following key areas:

Data Integration and Analysis: Companies must ensure that they can collect, integrate, and analyze first-party data from customers to build real-time updated customer profiles and accurately understand customer needs.

AI-Driven Personalized Communication: Integrate AI into the customer interaction process, analyze customer data in real-time, and provide personalized content and communication methods to avoid information overload.

Building Trust Mechanisms: Utilize advanced communication technologies and security verification tools, such as RCS and AI-driven anti-fraud measures, to ensure that every interaction earns customer trust.

However, businesses may face challenges such as data silos, technological complexity, and privacy security in practice. Integrating different data sources into a unified customer profile remains a difficult task. Meanwhile, achieving personalized communication requires strict compliance with data privacy regulations to avoid triggering trust crises.

Conclusion
Artificial intelligence provides businesses with powerful tools to improve customer experience and enhance brand loyalty. However, the key to success lies in effective data integration, precise personalized communication, and robust trust mechanisms. Despite the challenges of technological integration and privacy protection, the application of AI still demonstrates its tremendous potential, making customer experience the new focal point of innovation.

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Saturday, September 28, 2024

Empowering Ordinary People with LLMs: The Dissemination and Challenges of Top-Tier Industry Capabilities

With the rapid development of artificial intelligence technology, large language models (LLMs) are gradually transforming the way various industries operate. Through their powerful natural language processing capabilities, LLMs enable ordinary people to perform complex tasks as if they were experts. This empowerment not only makes industry knowledge more accessible but also significantly enhances work efficiency and creativity. However, the application of LLMs also faces certain limitations and challenges. This article will delve into how LLMs empower ordinary people with top-tier industry capabilities while analyzing their core methodologies, potential applications, and existing constraints.

Core Empowering Capabilities of LLMs

LLMs empower individuals primarily in three areas:

  • Information Retrieval and Comprehension: LLMs can efficiently extract key knowledge from vast amounts of data, helping ordinary people quickly gain the latest insights and in-depth understanding of the industry. This capability enables even those without a professional background to acquire essential industry knowledge in a short time.

  • Automated Task Execution: Through pre-training and fine-tuning, LLMs can execute complex professional tasks, such as drafting legal documents or providing medical diagnosis recommendations, significantly lowering the barriers to entry in these specialized fields. LLMs simplify and enhance the efficiency of executing complex tasks.

  • Creativity and Problem-Solving: Beyond offering standardized solutions, LLMs can generate innovative ideas, helping ordinary people make quality decisions in complex situations. This boost in creativity allows individuals to explore new approaches in a broader range of fields and apply them effectively.

Core Methodologies of the Solutions

To achieve these empowerments, LLMs rely on a series of core methods and strategies:

  • Data Preprocessing and Model Training: LLMs are trained through the collection and processing of massive datasets, equipping them with industry knowledge and problem-solving abilities. Beginners need to understand the importance of data and master basic data preprocessing techniques to ensure the accuracy and applicability of the model outputs.

  • Fine-Tuning and Industry Adaptation: The practicality of LLMs depends on fine-tuning to meet specific industry needs. By adjusting model parameters to better fit specific application scenarios, ordinary people can leverage LLMs in more specialized work areas. This process requires users to understand industry demands and perform model fine-tuning through tools or coding.

  • Interaction and Feedback Loop: LLMs continuously learn and optimize through user interactions. User feedback plays a crucial role in the model optimization process. Beginners should focus on providing feedback during model usage to help improve the model and enhance the quality of its outputs.

  • Tool Integration and Application Development: LLMs can be integrated into existing workflows to build automated tools and applications. Beginners should learn how to apply LLMs in specific business scenarios, such as developing intelligent assistants or automated work platforms, to optimize and automate business processes.

Practical Guide for Beginners

For beginners, mastering the application of LLMs is not difficult. Here are some practical guidelines:

  • Learn the Basics: First, grasp fundamental theories such as data preprocessing and natural language processing, and understand how LLMs work.

  • Perform Model Fine-Tuning: Use open-source tools to fine-tune models to meet specific industry needs. This not only enhances the model's practicality but also improves its performance in particular fields.

  • Build Application Scenarios: Through practical projects, apply LLMs in specific scenarios. For example, develop a simple chatbot or automatic content generator to help improve work efficiency and quality.

  • Maintain Continuous Learning: Regularly follow the latest developments in the LLM field and continuously optimize and improve model applications based on business needs to ensure competitiveness in an ever-changing industry environment.

Growth Potential and Challenges of LLMs

The application prospects of LLMs are vast, but they also face several key challenges:

  • Data Quality and Model Bias: The effectiveness of LLMs heavily depends on the quality of the training data. Data bias can lead to inaccurate or unfair output, which may have negative impacts in decision-making processes.

  • Demand for Computational Resources: LLMs require significant computational resources for training and operation, which can be a burden for ordinary users. Reducing resource demand and improving model efficiency are current issues that need to be addressed.

  • Legal and Ethical Issues: In industries such as healthcare and law, the application of LLMs faces strict legal and ethical constraints. Ensuring that LLM applications comply with relevant regulations is a critical issue for future development.

  • User Dependency: As LLMs become more widespread, ordinary users may become overly reliant on models, leading to a decline in their own skills and creativity. Balancing the use of LLMs with the enhancement of personal abilities is a challenge that users need to navigate.

LLMs empower ordinary people with top-tier industry capabilities, enabling them to perform complex tasks as if they were experts. Through reasonable application and continuous optimization, LLMs will continue to drive industry development. However, while enjoying the convenience they bring, users must also be vigilant about their limitations to ensure the correct and effective use of models. In the future, as technology continues to advance, LLMs are expected to play an even greater role across a wider range of fields, driving industry innovation and enhancing personal capabilities.

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Friday, September 27, 2024

AI Scientist: Potential, Limitations, and the Roots of Low Utility

The rapid development of artificial intelligence technology is gradually transforming the way scientific research is conducted.Background and Project Overview, Sakana AI, in collaboration with researchers from Oxford University and the University of British Columbia, has developed a system known as the "AI Scientist." This system aims to revolutionize scientific research by automating the entire research lifecycle, from generating research ideas to producing the final scientific manuscript. This project has sparked widespread discussion, particularly around the potential and limitations of AI's application in the scientific domain.

Ambitions and Current Status of the Project
Sakana AI's AI Scientist seeks to cover the entire scientific research process, from "brainstorming" to the generation of final research outputs. The system begins by evaluating the originality of research ideas, then utilizes automated code generation to implement new algorithms, followed by experimentation and data collection. Finally, the system drafts a report, interprets the research results, and enhances the project through automated peer review. However, despite showcasing potential within established frameworks, the practical application of this system remains constrained by the current level of technological development.

Limitations of Generating Large Volumes of Research Results
In the course of using AI Scientist, a large number of research results are generated, which require further human screening. While this approach appears to boost research efficiency, it actually creates more problems than it solves. From the perspective of cost and utility, this method's effectiveness is exceedingly low, making it unsustainable for broad application in scientific research.

Challenges of the Model’s Black Box Effect
Current AI language models (LLMs) are often viewed as "black boxes," with complex and opaque internal mechanisms. This lack of transparency results in outputs that are unpredictable and difficult to interpret, adding complexity and risk for researchers using these results. Researchers may struggle to assess whether AI-generated outcomes are scientifically sound and reliable, which not only increases the cost of screening and validation but also risks overlooking potential errors, negatively impacting the entire research process.

Bias in Training Data and Utility Limitations
LLMs rely heavily on extensive corpora for training. However, the quality and representativeness of this training data directly affect the model’s output. When the training data contains historical biases or lacks diversity, the research results generated by AI often reflect these biases. This not only raises doubts about the scientific validity of the outcomes but also necessitates further human screening and correction, thereby increasing research costs. The limitations of the training data directly restrict the utility of AI-generated content, making much of the generated research less valuable in practical applications.

Roots of Low Utility: Imbalance Between Cost and Effectiveness
Although the approach of generating large volumes of research results may seem efficient, it actually reveals a significant imbalance between cost and utility. On one hand, the vast amount of generated content requires additional time and resources from researchers for screening and validation; on the other hand, due to the limitations of the model, the content often lacks sufficient innovation and scientific rigor, ultimately resulting in low utility. This mode of operation not only prolongs the research process and increases costs but also undermines the actual contribution of AI technology to scientific research.

Future Outlook: AI Should Be a Partner, Not a Dominator in Research
To truly realize the potential of AI in scientific research, future AI development should focus on enhancing model transparency and interpretability, reducing the "black box" effect, while also improving the quality and diversity of training data to ensure the scientific validity and utility of generated content. AI should serve as a partner and tool for human researchers, rather than attempting to replace humans as the dominant force in research. By better understanding and addressing complex scientific issues, AI can enhance research efficiency and genuinely drive breakthrough advancements in scientific research.

Conclusion: Reevaluating the Utility and Future Development of AI Scientists
Sakana AI’s collaboration with top academic institutions highlights the significant potential of AI in the field of scientific research. However, the issue of low utility in the current large-scale generation model exposes the limitations of AI technology in scientific applications. Moving forward, AI research and development should focus on solving practical problems, enhancing the level of intelligence, and becoming an indispensable partner in human research, rather than merely generating large amounts of data that require further screening. Only by achieving breakthroughs in these areas can AI truly become a driving force in advancing scientific research.

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Thursday, September 26, 2024

Building the Future: The Fusion and Innovation of AI and Human Creativity

As global digitization continues to accelerate, artificial intelligence (AI) has emerged as a key driver of social progress and industrial transformation. However, AI's development is not an isolated technological advancement; it is intricately linked with human creativity. Susan Nomecos, the Global Director of AI and Web3 Strategy at Getty Images, highlights that AI is not only a crucial tool for creating future visual content but also an extension and enhancement of human creativity. In this article, we will explore the interplay between AI and human creativity, with a particular focus on the critical role of training data in enhancing the authenticity and cultural relevance of AI-generated visual content.

Getty Images' Mission and Global Impact

As a global leader in visual content creation, Getty Images has been committed to providing high-quality creative and editorial content to its users. From its extensive image archive to its coverage of global events, Getty Images not only meets the marketing and promotional needs of businesses but also plays an indispensable role in the dissemination and shaping of global visual culture.

Evolution of the Work Environment and Visual Content Trends

Over the past decade, the work environment has undergone significant changes. These changes are clearly reflected in the trends of downloaded visual content from Getty Images. From formal meeting scenes to the increasingly prevalent virtual meetings, these shifts not only mirror societal changes but also pose new requirements for visual content creation. Through its VisualGPS research project, Getty Images offers valuable insights into global visual content trends, providing the industry with critical guidance.

Breakthroughs in AI Image Generation Technology

Advancements in AI technology have brought revolutionary changes to visual content creation. Getty Images has made significant strides in this area, with its proprietary image generation model offering features such as image restoration, image expansion, and background removal, while also allowing for model fine-tuning based on client needs. By collaborating with Nvidia Edify, Getty Images ensures that AI-generated images are not only visually appealing but also culturally and contextually resonant with audiences.

Business Security and Legal Safeguards

As AI-generated content becomes more widespread, business security and legal risks cannot be overlooked. Getty Images addresses these concerns by training its AI models using cleaned data, ensuring that the generated visual content does not involve third-party intellectual property, brands, or celebrity likenesses, thereby effectively avoiding potential legal disputes. This approach not only protects the legal rights of clients but also sets a standard of safety and compliance for the industry.

Ensuring Authenticity and Diversity

In visual content creation, authenticity and representation are crucial to ensuring the value of content. Getty Images ensures that AI-generated images authentically reflect societal diversity by using more diverse training datasets. This commitment to diversity and authenticity makes AI-generated content not only visually appealing but also broadly recognized on a global scale.

Support and Incentives for Creators

With the widespread adoption of AI technology, the livelihood and income of photographers and other content creators have become a focal point of industry attention. Getty Images is dedicated to incentivizing photographers and creators by ensuring fair compensation, encouraging them to continue contributing high-quality content. This mechanism not only protects the rights of creators but also provides AI models with a continuous supply of premium training data.

Conclusion

AI's development presents unprecedented opportunities for visual content creation, while also introducing new challenges. In her conclusion, Susan Nomecos emphasizes that, regardless of how creative tools evolve in the future, supporting creators and ensuring the diversity and authenticity of training data are the cornerstones of sustained innovation. By responsibly developing and using AI models, we can not only push the boundaries of creativity but also ensure that our creative potential remains vibrant and dynamic in the future.

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Wednesday, September 25, 2024

Background and Insights on JPMorgan Chase's Adoption of Generative AI

JPMorgan Chase, as the largest bank in the United States by assets, has emerged as a leader in the banking industry for the adoption of artificial intelligence (AI). The company has made significant investments in technology and has systematically integrated AI across its business operations to enhance operational efficiency, improve customer experience, and boost overall business performance.

Key Insights and Problem-Solving

JPMorgan Chase recognizes the immense potential of generative AI in processing large-scale data, predicting market trends, and optimizing customer service. As a result, they have adopted a systematic strategy to deeply integrate AI technology into their business processes. Through these initiatives, JPMorgan Chase can quickly respond to market changes and provide personalized customer service, thereby maintaining a competitive edge.

Solutions and Core Methods

  1. Data Integration and Analysis: JPMorgan Chase first integrates its extensive customer data and utilizes generative AI for in-depth analysis, extracting valuable insights. This data includes customer transaction behavior, market trends, risk assessments, and more.

  2. Personalized Customer Service: Based on AI-generated analytical results, JPMorgan Chase can offer highly personalized service recommendations to each customer. By analyzing customers' financial situations and market changes in real-time, they can recommend the most suitable financial products and investment strategies.

  3. Risk Management and Compliance: JPMorgan Chase also employs generative AI for risk management and compliance monitoring. AI models can identify and predict potential financial risks in real-time and automatically generate response strategies, ensuring the stability and compliance of banking operations.

  4. Operational Efficiency Optimization: Generative AI helps JPMorgan Chase automate numerous daily operational tasks, such as customer support, loan approvals, and transaction processing. This not only reduces labor costs but also improves accuracy and speed.

Practical Guide for Beginners

For beginners looking to introduce generative AI into the banking industry, here are key steps:

  1. Data Collection and Cleansing: Ensure comprehensive and high-quality data. Data is the foundation for generative AI's effectiveness, so accuracy and completeness are critical.

  2. Selecting the Right AI Model: Choose the AI model that best suits your business needs. For example, if the goal is to enhance customer service, prioritize models capable of handling natural language.

  3. Model Training and Testing: Train AI models using historical data and verify their accuracy through testing. Ensure that the model can provide effective predictions and recommendations in real-world applications.

  4. Integration and Optimization: Integrate AI models into existing business systems and continuously optimize their performance. Monitor model outcomes and adjust as necessary.

  5. Compliance and Risk Management: Ensure that AI implementation complies with industry regulations and effectively manages potential risks.

Summary and Limitations

JPMorgan Chase’s strategy for adopting generative AI focuses on enhancing data analysis capabilities, optimizing customer experience, and strengthening risk management. However, the effective application of these AI technologies is constrained by data privacy, implementation costs, and compliance requirements. In practice, it is essential to continue optimizing AI applications while ensuring data security and regulatory compliance.

Core Issues and Limitations

  1. Data Privacy and Security: The financial industry has stringent requirements for data privacy and security. AI systems must process and analyze data while ensuring its security.

  2. Implementation Costs: Although AI technology holds great potential, its implementation and maintenance costs are high, requiring substantial investment in both financial and technical resources.

  3. Compliance: In the highly regulated financial industry, AI systems must strictly adhere to relevant laws and regulations, ensuring that decision-making processes are transparent and meet industry standards.

Summary

JPMorgan Chase is enhancing various aspects of its banking operations through generative AI, from data analysis to customer service to risk management, showcasing the broad applicability of AI in the financial industry. However, challenges related to data privacy, technological costs, and compliance remain significant hurdles.

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The Hidden Environmental Costs of Artificial Intelligence: One Bottle of Water per Email

With the rapid development of Artificial Intelligence (AI) technology, chatbots like ChatGPT are significantly changing the way we interact with technology. However, the environmental impact of AI technologies is often overlooked. Each interaction with a chatbot is accompanied by the consumption of energy and water resources, with a significant yet hidden environmental impact. This article explores the latent environmental costs of AI concerning energy and water resources, and suggests how tech companies can address these challenges through the lens of ESG (Environmental, Social, and Governance).

The Hidden Costs of Energy and Water Consumption

Research indicates that generating a 100-word email with ChatGPT requires approximately 519 milliliters of water, roughly equivalent to a standard bottle of water. This is due to the substantial heat generated by data centers when processing AI tasks, necessitating a large volume of water for cooling. The cooling water systems work similarly to how the human body sweats to dissipate heat, utilizing the evaporation of water to lower server temperatures.

Even more startling is the fact that if 16 million American workers each sent one similar email per week, the total water consumption for these emails would reach 435 million liters in a year—nearly equivalent to the household water usage of Rhode Island for 1.5 days.

Electricity Consumption: A Continuous Hidden Increase

In addition to water consumption, AI applications also demand substantial amounts of electricity. Generating a 100-word email consumes about 0.14 kilowatt-hours (kWh) of electricity, which is equivalent to powering 14 LED light bulbs for one hour. If widely applied, this could lead to an annual electricity demand of 121,517 megawatt-hours (MWh), sufficient to power all households in Washington D.C. for 20 days.

The negative environmental impact of this energy demand is significant, particularly for data centers in hot regions that must rely on vast amounts of electricity for cooling, thereby exacerbating local grid stress and electricity costs. Conversely, water-cooled data centers in arid areas may lead to water resource depletion, further intensifying ecological pressures.

Resource Usage Issues Among Tech Giants

Large technology companies like Microsoft, Google, and Meta are frequently scrutinized for their data center resource usage. These companies have committed to achieving greener technologies and more sustainable operations, yet balancing efficient computing with environmental sustainability remains a challenge. Nevertheless, public and regulatory expectations regarding their environmental performance are increasingly stringent, especially when water and electricity resources have direct impacts on local communities.

The Sustainability of AI from an ESG Perspective

From an ESG perspective, technology companies have a responsibility to minimize the negative environmental impacts of their technological applications, particularly in the energy-intensive field of AI development. Insights from relevant ESG cases on haxitag.ai indicate that companies can take the following measures:

  • Improve Energy Efficiency: Develop more efficient cooling technologies to reduce water and electricity consumption in data centers, fundamentally cutting resource waste.
  • Transition to Green Energy: Gradually shift to renewable energy sources to reduce reliance on traditional electricity systems, especially in advancing carbon emission reductions and environmental protection.
  • Transparency and Accountability: Tech giants should provide clear reports on resource usage to the public and regulatory bodies, particularly regarding their impact in water-scarce regions, enabling more reasonable resource allocation and environmental protection decisions.

Conclusion: Sustainability Issues in AI Development

Although AI technology brings numerous conveniences and innovations, its underlying environmental costs cannot be ignored. Each email and every AI interaction involves hidden resource consumption, particularly in terms of electricity and water. As tech companies, there is a responsibility to conduct self-assessments from an ESG perspective, reducing the negative environmental impacts of AI technologies through transparent resource usage and sustainable technological innovation. This not only enhances corporate social responsibility but also lays the groundwork for future sustainable technological development.

In this process, companies should actively explore new ways to balance technological innovation with environmental protection, thereby maximizing the win-win potential of both.

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